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The user experience is usually bad: often you have to go through many dates before you find someone who at least seems to be interesting. A focus on the important functionalities and introducing simple subscription models resulted in that this dating platform stands out not only because of genetic matching but also user interface dating its user interface. Disruption led to acquisition With the new concept and a clear user interface Gmatch gained a lot of attention, including from mass media.
This caused a disruption in huge market of German dating platforms — Gmatch has been bought shortly after launching.